“Both courses directly related to my internship as well as to my experience in the city. They allowed me to better understand what was going on around me.”
Sara Goldstein, Kalamazoo College
Fall 2005
Women Organized Against Rape, Court Advocate
Electives
Marketing Management
Michael Edmondson, Ph.D.
Marketing in today’s dynamic and ever changing global marketplace involves identifying consumer needs and ends with positioning the product or service to satisfy those needs and differentiate it from the ever growing number of competitors. This elective is for students across all majors who are interested in learning how to apply the basics of marketing in today’s hyper-competitive market to their own ability to find employment, get accepted into graduate school or launch their own venture. We will also examine how you interact with brands on a daily basis for food, clothing, entertainment and other areas of your life.
Additionally, as a college student you need to better understand how to communicate your value to the marketplace. To that end, we will assess personal traits and habits, evaluate professional skills and experiences and then design a customized and impactful personal brand and value proposition. As this is an experiential education based course, each student will leave the class with a customized web site that will allow them to effectively communicate their personal brand. For examples of web sites created by students who completed this class please visit any of the following links:
1)http://www.wix.com/huston_m/1
2)http://www.wix.com/saraebailey/aboutme
3)http://www.wix.com/hollyparis/1