“Both courses directly related to my internship as well as to my experience in the city. They allowed me to better understand what was going on around me.”
Sara Goldstein, Kalamazoo College
Fall 2005
Women Organized Against Rape, Court Advocate
Electives
Marketing Management
Al Tedesco
This elective course explores the strategies, tactics and dynamics of the marketing process. It emphasizes the significant influence and rapid change brought about by the Internet and e-commerce, and challenges students to evaluate that new domain ands their potential role in it. The course is designed for students who will work in businesses (large corporations and small entrepreneurial enterprises), education, government, the arts, social welfare organizations, and other not-for-profit organizations. It is for students who are business, marketing and/or communications majors, and for students, regardless of major or career objectives, who seek a clear understanding of the role marketing plays in society. The course deals with the impact (positive and negative) marketing has on our lives and on society. It examines how experts develop, target, promote, and distribute products and services. It investigates how marketing, as a practical organizational activity and personal skill, evolves from a sophisticated application of business expertise, the arts and sciences (especially psychology, communications, sociology, and other cultural studies) and the fine arts. Students explore the creative and technical aspects of marketing through a “hands-on” final project, as well as through class discussion, debate, and simulations of the strategies, tactics, and ethical issues that are central to the marketing process. Field trips, guest lecturers, and team development are important features of the course. The course will benefit anyone who desires to develop marketing skills for professional and personal applications.